CHANNEL MARKETING / STRATEGY / FILM PRODUCTION

EC RED BULL SALZBURG -
RED BULL PLAYERS PERSPECTIVE

ESTABLISHMENT OF THE ICE HOCKEY CLUB IN THE EXTREME SPORTS ENVIRONMENT. ENTHUSIASM THROUGH SCENES FROM PREVIOUSLY UNSEEN PERSPECTIVES

Behind the Scenes
You can't get any closer to the team or the action.

For the EC Red Bull Salzburg ice hockey club to gain a foothold in the wide world of Red Bull extreme sports is difficult. Gaining the same level of attention, and sponsorship is challenging. The task set for us: "Raise the awareness of the team in the Red Bull universe and among the fans! Create action!"

Since every fan wants to get as close to the game and the team as possible, our basic idea was: We let users experience the high intensity of the game up close - from the perspective of the player.

We capture scenes that had never been viewed before. We took the spectators on the ice, into the players tunnel as well as into the locker room.

Behind The Scenes at it's best! With this the idea for PLAYERS PERSPECTIVE was born.

Together with EC Red Bull Salzburg we created a series over three seasons. The series highlights the demands on the players and on the individual positions from the players' point of view. To achieve this, we installed a camera in the players' jerseys, which provided previously undocumented game scenes. The next season is currently being planned with the club.

YOUR REQUEST

Do you want your topic to be staged, action-packed and told in gripping stories? What are you waiting for? Get in touch with us.