CHANNEL MARKETING / STRATEGY / FILM PRODUCtION

HEIDELBERGER DRUCKMASCHINEN AG - INFLUENCER MARKETING FOR THE PACKAGING SEGMENT OF THE HEIDELBERGER DIGITAL UNIT

Impressions of the Heidelberger Packaging Day 2018

We accompanied this exclusive customer event, cut on-spot and published the first clips in real time for social media channels.

Heidelberger Druckmaschinen AG is the world market leader in the field of printing machines and a pioneer in the digital transformation of the printing industry. We support the online communication of the Heidelberg Digital Unit (HDU) and closely interlink strategy, editorial and production departments in order to communicate the complex topics of new digital applications, efficient subscription models and technical innovations within the industry, in a way that is understandable to the outside world. The aim is also to establish Heidelberger as an innovative opinion leader in the printing industry. To achieve this, we primarily rely on the LinkedIn channel, which is unfortunately still not used efficiently by many companies in B2B communication.

For Heidelberger, we are building up leading HDU people as influencers on LinkedIn. We develop customized strategies and content plans for each individual internal influencer and create the corresponding postings. For this purpose we shoot thematically targeted films, teasers and interviews with the influencers and accompany this content with additional text and graphic posts. Writing professional articles on special topics rounds off the influencer marketing on LinkedIn.

YOUR REQUEST

Would you like to build and establish your employees as influencers? You are welcome to contact us. We would be happy to help develop and customize strategies and suitable content for your company.