HEIDELBERGER DRUCKMASCHINEN AG - CORPORATE INFLUENCER SETUP FOR THE PACKAGING SEGMENT OF THE HEIDELBERG DIGITAL UNIT

Heidelberger Druckmaschinen AG is the world market leader in the field of printing presses and a pioneer in the digital transformation of the printing industry. To bring issues within the industry to the outside world, and establish Heidelberger as an opinion leader, we are building HDU leaders as influencers on LinkedIn. Our team develops customized strategie, content plans and appropriate postings for each internal influencer. For this thematically targeted films on innovative techniques and products are shot with the influencers. We then accompany this content with additional text and graphic postings.