Red Bull Salzburg Playoffs

CREATIVE SOCIAL MEDIA CLIP FOR EC REDBULL SALZBURG - PLAYOFFS ON THE SKI SLOPES

For EC REDBULL SALZBURG, a top candidate in the fight for the Championship Ice Hockey League, it was the start of the 2019 season.

Our team at Epic Minutes was commissioned to produce social media content but we didn’t want to simply roll out the previous years' footage or highlights. Instead we would lay out the “competition for the title” in a totally different way. Based on this idea, we developed a unique concept that features the competition for the playoffs season from a completely different perspective. Other than on the ice, the players were challenged in a completely different discipline altogether. So, the concept was born of moving the playoffs into the underground, or rather, the ski slope. We partnered the most compatible players together for a downhill run. Fitted with skis and hockey equipment, the boys were aware that only a true champion would get down first!

In addition, SUZUKI and the Dachstein West Ski Resort, partners of the club, were also featured in the video. How do you feature SUZUKI in this case? Easy! Number 13, Michael Schiechl, a forward for the Red Bull team, made his way to the ski slopes driving his trusted SUZUKI. Generally, we try to involve as many partners of our clients as we can in each shoot to give topic to the film and achieve maximum audience reach.